A/B Testing in PPC

A/B testing for PPC can bring a fruitful results for your PPC campaign.The main purpose of A/B testing to get the highest converitng ads by running various version of ads on different time frames.
Testing one version of ad for say a week and another version say b can give you an approx idea on how to run highly onverison ads mainly for two purpose
1.High conversion rates
2. Brand awarness

A TIP
Track Results
 Click vs the converiaon may be the basic criterion on which ypu decide to get the most converting ads

A for one week -  click vs conversion
B ad for second week -  Calculate Click vs converison
and so on....
Minimum Clicks with high conversion may be the best ad copy to be used for your PPC conversion.Spending some amount initially
on your ppc campaign can give long term fruitful results.



Best tip :-  Go for some hard work initially say a proper excel for calculating metrics for  every version of ad is nessecary for frutiful results.
LAZINESS IS THE CAUSE OF FALIURE EVEN IN PPC...(UNIVERSAL TRUTH)